Make every gift card work beyond the counter.
A connected Gift Card Platform for eThor merchants that keeps loads, balances, redemptions, and card data aligned from in-store service to curbside, delivery, and e-commerce.
Why AnyCard?
- One program across every way you serve customers. Give guests a consistent gift card experience whether they buy or redeem at the counter, at the table, through curbside pickup, delivery, online ordering, or another supported channel.
- Keep balances in sync in real time. Manage loads, redemptions, top-ups, and adjustments through one single ledger—to fix out-of-sync balances, redemption denials, and double-spend risk.
- Make gift card operations easier for staff. Give teams a more consistent way to activate, look up balances, redeem, and adjust gift cards across payment and ordering environments instead of relying on channel-specific processes and manual workarounds.
- Launch online gift card sales without building the storefront. Give customers a turnkey, branded portal for purchasing physical and digital gift cards online, with built-in chargeback protection to help you grow e-commerce sales with greater confidence.
- Use gift cards for more than gifting. Support promotions, store credit, referrals, rewards, goodwill gestures, and other use cases that turn store value into a revenue driver.
- Connect gift card activity to marketing performance. Use real-time reporting and analytics to understand what is being purchased, redeemed, and driving results by location, channel, promotion, or customer segment.
- Support growth without adding another silo. Add new locations, brands, ordering channels, and digital experiences without turning gift cards into another disconnected system for operations, finance, or marketing to manage.
How we help
eThor helps merchants connect smart payment terminals with established POS environments. Those businesses often serve customers in person, online, through curbside pickup, and through delivery—but native gift card tools can remain limited in the point of sale, disconnected from e-commerce, or difficult to manage across the full customer journey.
AnyCard gives eThor merchants a connected gift card layer that works across those experiences. Instead of maintaining separate balances and redemption rules by channel, merchants can manage one program for in-store, online, curbside, and delivery activity while gaining clearer visibility into program performance.
That means fewer guest experience failures, less back-office friction, and more ways to use gift cards to support acquisition, repeat visits, customer recovery, and revenue growth. From a branded online sales portal and digital delivery to centralized reporting, campaign support, and flexible use cases, AnyCard helps eThor merchants get more out of every gift card.
